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In The Einstein Effect, Benyamin Cohen embarks on a global quest to unearth Einstein's ongoing relevance today. Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein (including two rabbis) and even tracks down the brain of Einstein, stolen from his body during the autopsy. Cohen shows us the myriad ways the Nobel Prize winner's influence is still with us, giving an in-depth—and often hilarious—look at the world's favorite genius like you've never seen him before.
Albert Einstein was the first modern-day celebrity and, decades after his death, still has the world's most recognizable face. His influence is seen in much of the technology we use every day: GPS, remote controls, weather forecasts, even toothpaste. But it's not just his scientific discoveries that continue to shape our world. His legacy underpins the search for aliens, the rescue of refugees, the invention of time machines and the debunking of fake news. He appears in new books, TV shows and movies—and fans are paying millions for Einstein relics at auctions.
In conjunction with the Albert Einstein Archives, Benyamin Cohen helps run the official social media channels for the world's favorite genius on Facebook, Twitter and Instagram. On Facebook alone, Einstein has 20 million fans—more than Tom Hanks and Oprah combined. In this role, Benyamin serves as one of the caretakers of Einstein's legacy—traveling across continents to meet people who are inspired by the man Time Magazine called 'the Person of the Century.'
Besides managing the official social media accounts of Albert Einstein, Benyamin Cohen is the News Director of the Forward and was the founding editor of both Jewsweek and American Jewish Life magazine. He is the co-host of the That Jewish News Show podcast. Cohen is the author of The Einstein Effect: How the World's Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds and My Jesus Year: A Rabbi's Son Wanders the Bible Belt in Search of His Own Faith, which was named one of the best books of the year by Publishers Weekly and for which he received the Georgia Author of the Year award. He is based in Morgantown, West Virginia, where he lives with his wife, three dogs and a flock of chickens known as the co-hens.
Books will be available for purchase at the event.
Free parking is available through the entrance on Fabain Way.
Learn more about Benyamin Cohen here.
Thursday, March 28, 2024
Arrillaga Family Pavilion (Bldg C) 1st Floor
Free parking is available through the entrance on Fabian Way
Contact: Michelle Shabtai | [email protected]