High Holidays UX: Rethinking Ancient Rituals with a User-Centered Approach
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    High Holidays UX: Rethinking Ancient Rituals with a User-Centered Approach

    Introducing the Jewish UX Framework

    When: Thursday, 9/7/2023 7:30 PM - 9:00 PM

    Where: Gershwin Meeting Room (Bldg G) G-103

    The first month of the Jewish New Year invites us to consider ancient rituals that have been shaped over many generations. What happens when we look at old wisdom through a new user-centered lens? In what way can ancient rituals benefit our lives as individuals and as a community?

    In an interactive, fun and intellectual session, Tova Birnbaum will lead a workshop that will focus on one ritual—the Rosh Hashanah Seder (did you know there's a RH Seder???). She will apply her Jewish UX framework to the ceremony, which has all the right elements—food, curses and puns that don't work in English. Together we will redesign it so that it holds our emotions, wishes and fears as we approach the new year.

    No previous background needed! Actually the less you know, the less unlearning is needed.

    OFJCC Palo Alto JCCJewish UX is a framework that applies 21st century User Experience theories and practices to Jewish rituals; it allows individuals to creatively develop their own meaningful way of celebrating Jewish rituals while still honoring traditional practices. This new paradigm attempts to create a user-center mindset when approaching Jewish life cycle ceremonies, holiday rituals and experiences. 

    Tova Birnbaum is the Director of Jewish Content at the Oshman Family JCC. She was born in B'nai B'rak in an Ultra-Orthodox home and was one of the founders of the BINA Secular Yeshiva in Tel Aviv. Tova is also a faculty member of the Mandel Educational Leadership Program and a Senior Jewish Education Specialist at JCC Association. She has previously served as the Central Shlicha (emissary), Director of the North America Region of the World Zionist Organization. Tova is a Judaic studies teacher, Theater Midrash workshop facilitator, and a secular Jewish life cycle ceremonies officiant. She holds a bachelor's degree in psychology and Jewish philosophy from the Hebrew University of Jerusalem and a master's degree in theater from Tel Aviv University. She lives in Palo Alto with her husband and two daughters.

    Thursday, September 7
    7:30–9:00 PM
    Gershwin Meeting Room (Bldg. G), Room G-103
    Contact: Tova Birnbaum | [email protected]


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